Mashable.com .. Great site for advertising and marketing ideas ..
I can see the giant smirk of confusion on many people's faces.
What has advertising, marketing, e-commerce and mashable.com got to do with watchmaking ?
EVERYTHING !!
These days, watchmaking isn't just about making a wonderful product. You need to know how to sell them, how to listen to consumers and if its not about making money, then at least know how to share your ideas !!
Incoming watchmaking students, Mashable.com should be required reading at least once a week .. You need to know whats going on in the consumer world even if you hate it ... Look at Gruebel and Forsey ... click on the article here ... Now thats great advertising and really good for product awareness !
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